This new nondenominated, nonprofit-price stamp, showcases the letters "USA" in a stamp that the Postal Service describes as "a patriotic design with full letterforms and flourishes [that] is a confident, playful, and celebratory treatment of one of our most familiar abbreviations."

The stamp is intended for use by high volume non-profit mailers. Studies have shown that mail is more likely to be opened when the envelope bears a stamp rather than a printed indicia. Mailers apply the stamp to each mailing piece, calculate the total postage due and pay the Postal Service a lump-sum for the actual postage in excess of 5¢ per piece.