Clarence Coles Phillips was an American artists and illustrator known for stylish images of women. He also was known for his use of negative space in the paintings he created for covers of popular magazines and advertisements. His popularity took off with a May 1908 cover for Life Magazine that featured his first “fadeaway girl” design, where her clothing matched and faded into the background. Not only did this artistic approach allow the viewer of his art to “fill in” the image, but it also reduced printing costs. Phillips worked in watercolor and always printed from life.